April 2007
…When pressed on which of the two Cannes markets is most valuable, Sabrina Sanchez-Ayala, vp, Sales and Marketing at CABLEready, said “MIP is probably most important because of [preceding documentary screening event] MipDoc. While she placed NATPE third on her list of important markets (right above the ATF), she said “it’s not necessarily a place where deals are done.” She continued: “NATPE doesn’t work very well for international broadcasters, as they close their budgets at the end of the year.” One territory in which she sees a lot of growth at NATPE is Australia. “The region is bringing in so much programming from the U.S., and almost all of the networks go to NATPE.”…